But Wu admitted that it is not easy to crack open the har

 nut of European smartphone market where most handsets are sold in large retail chains and by local telecom operators.

Also, European consumers are different from their Chinese counterpart

s in terms of product preferences. For instance, European consumers are not big fans of bea

utifying photos. As a result, the company has to work hard to localize its products.

Although Oppo is a well-known brand among European tel

ecom industry professionals, awareness about it among the consumers is not high.

“It takes time to build a brand, with careful consideration nee

ded to decide what forms of marketing and product com

munications are appropriate. We are working hard to know the specific characteristics of each market,” Wu said.

21nh.cn